Generally you should be trying to get a certain deck or deck archetype that you want to play, and trying to build up enough dust and cards to get it. The adventures are great value for most decks, as most decks use cards from an adventure, and on average 1 wing of an adventure is better value than 7 packs. You get 1 (or 2) guaranteed legendaries (which are usually quite potent, being legendaries) and then many extra cards besides. Arena is also a great choice to play to improve both your collection and skills. It will teach you a lot about the game, although to be at least partially successful