100% agree, would pay to not have my browsers crash because of constant ad overload on this site.
Also just made an account to reply to this as well.
Just again, mirroring what others have said here. A premium service I would gladly pay for, like over on WoWhead.com. Their site was unbearable and would kill my bandwidth just having a few tabs open. Signed up for premium, never looked back. Would absolutely LOVE to be able to do the same thing here too.