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Price Update on WoW Services & Subscription Options in Ukraine and Turkey

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Blizzard is changing the cost of WoW services, game time, and subscription options in Turkey and Ukraine, beginning on July 5.

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Ознайомитися з анонсом українською мовою можна за цим посиланням.

Duyuruları Türkçe okuyabilmek için lütfen bu bağlantıyı takip et.

World of Warcraft ® is played in many regions around the world, and we regularly conduct reviews of the prices of our games and services in all currencies. From time to time, it’s necessary to make changes to certain pricing based on a variety of factors, including global and regional market conditions.

As a result of our review, on July 5th, 2023, the pricing for recurring subscription plans in Ukraine and Turkey will be adjusted as follows:

Price Monthly Price
Recurring plan Turkish Lira Ukrainian hryvnia Turkish Lira Ukrainian hryvnia
6-month ₺819 ₴1919 ₺136 ₴319
3-month ₺549 ₴1079 ₺183 ₴359
1-month ₺199 ₴389 ₺199 ₴389

The following game services will be adjusted at the same time:

Game Services Ukrainian hryvnia Turkish Lira
60 days Gametime ₴959 ₺409
Character Transfer x1 ₴799 ₺339
Character Transfer x 3 ₴1589 ₺679
Character Transfer x 6 ₴2179 ₺1019
Faction Change x1 ₴959 ₺408
Faction Change x 3 ₴1919 ₺819
Faction Change x 6 ₴2899 ₺1299
Level 60 Character Boost ₴1669 ₺819
Name Change ₴319 ₺139
Race Change x1 ₴799 ₺339
Race Change x 3 ₴1589 ₺679
Race Change x 6 ₴2179 ₺1019
WoW Token (redeemable token for Battle.net Balance) ₴480 ₺199
WoW Token (auctionable token sold in-game) ₴639
Guild Faction Change ₴1279 ₺549
Guild Realm Transfer ₴1119 ₺479
Guild Name Change ₴639 ₺279
Pets ₴319 ₺139
Mount ₴799 ₺339
Ground Mount ₴479 ₺199
Premium Mount ₴955 ₺399
Sprite Darter’s Wings ₴639 ₺279
Celestial Observer’s Ensemble ₴639 ₺279
Fireplume Regalia ₴639 ₺279
Waveborne Diplomat’s Regalia ₴639 ₺279
Baby Murloc Satch-Shells ₴479 ₺199
Toy ₴319 ₺139
Wrath of the Lich King Classic Ukrainian hryvnia Turkish Lira
Northrend Heroic Upgrade ₴1279 ₺679
Northrend Epic Upgrade ₴2179 ₺1019
Northrend Epic Upgrade (from Heroic) ₴900 ₺340
Classic Game Services Ukrainian hryvnia Turkish Lira
Name Change ₴319 ₺139
Character Transfer ₴799 ₺339
Character Transfer WoW Classic ₴799 ₺339
Wrath Classic Token ₴497
Faction Change ₴959 ₺409
Faction Change x 3 ₴1919 ₺819
Faction Change x 6 ₴2899 ₺1291
Race Change ₴799 ₺339
Race Change x 3 ₴1589 ₺679
Race Change x 6 ₴2179 ₺1019

Current prices will remain in effect until 11.59pm EEST on July 4, 2023 . You will not be charged the new price until your next billing occurrence after this date and time.

To take advantage of current pricing, we strongly suggest making your purchase selection by July 4, 2023, before the new pricing goes into effect. If your subscription renewal occurs after July 4, the increased pricing will be applied.

Furthermore, the price for the following items will be adjusted on July 19, 2023. Current prices for these will remain in effect until 11:59pm EEST on July 18, 2023.

Dragonflight Ukrainian hryvnia Turkish Lira
Dragonflight Base Edition ₴1279 ₺679
Dragonflight Heroic Edition ₴1799 ₺959
Dragonflight Epic Edition ₴2319 ₺1239
Dragonflight Heroic Upgrade (Base to Heroic) ₴520 ₺280
Dragonflight Epic Upgrade (Heroic to Epic) ₴520 ₺280
Dragonflight Epic Upgrade (Base to Epic) ₴1040 ₺560

We know that people have a lot of options for entertainment, and we do not take pricing adjustments such as this lightly. We appreciate that players choose to spend their time with World of Warcraft, and we are committed to ensuring the game continues to provide players in Ukraine and Turkey with great entertainment value.

You can review and update or cancel your World of Warcraft subscription options and payment methods at any time through Battle.net Account Management or Battle.net Shop.

Thank you,

The World of Warcraft team

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₴959 is the equivalent of $45 which is insane for 60 days of time.

So like... Not to be that guy but is Blizz sayin F it to "Stand with Ukraine?" Certainly pricing doesn't need to be that steep 

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50 minutes ago, Razortotem said:

₴959 is the equivalent of $45 which is insane for 60 days of time.

So like... Not to be that guy but is Blizz sayin F it to "Stand with Ukraine?" Certainly pricing doesn't need to be that steep 

$45 for 60 days?! That's ridiculous! I'm glad you're being that guy because somebody needs to say it. 

Maybe rethink your pricing blizz. Weird to raise the pricing in a country at war and leave the western world unchanged (for now). Maybe reduce what Ukrainian players pay and increase other regions to make up the difference? I would happily pay a bit more if they paid less. They certainly need more money.

(I only speak for my situation, a lot of people in the west are poor, underfed and undervalued. I think the UN said the the UK has a growing "beyond poor epidemic".)

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1 hour ago, Razortotem said:

₴959 is the equivalent of $45 which is insane for 60 days of time.

So like... Not to be that guy but is Blizz sayin F it to "Stand with Ukraine?" Certainly pricing doesn't need to be that steep 

959 Hrywnja =
 
26,01 US-Dollar
 
(google)...sounds fair to me
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Wow.   Sticking it to Ukrainians at this time?     It's like they can't help but generate some scathing bad PR bit once every couple months.

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4 hours ago, Razortotem said:

₴959 is the equivalent of $45 which is insane for 60 days of time.

So like... Not to be that guy but is Blizz sayin F it to "Stand with Ukraine?" Certainly pricing doesn't need to be that steep 

What the *filtered* are you talking about?!!!!!

₴ 959 equals 26USD

Some people are nuts

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I may be wrong, but I think the real rub might be in the fact they're raising it on Ukraine PERIOD, regardless of how it compares to usd. Raise the price, sure - that's business. The timing is definitely..weird.

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On 6/5/2023 at 9:02 PM, hadonius1 said:

Maybe rethink your pricing blizz. Weird to raise the pricing in a country at war and leave the western world unchanged (for now). Maybe reduce what Ukrainian players pay and increase other regions to make up the difference? I would happily pay a bit more if they paid less. They certainly need more money.

Haha, my friend you are so naive and/or lack a sense of exploits. Timeline of events:


2022 March: Blizzard announces a halt of sales in Russia and Belarus and stops accepting Russian rubels due to the Russian agression in Ukraine.

2022 April: Blizzard adds the Ukrainian hryvnia, the Kazakhstani tenge, the Georgian lari and the Turkish lira to the list of Battle.net currencies.

It's mostly not the Ukrainans who pay in hrivnya, but Russians who changed their Battle.net address to a neighbouring country. They allowed new currencies on purpose to serve their Russian playerbase, but these currencies were so weak that the risk managers probably did not like the massive volatility in exchange rates, so adjusted prices.

Edited by Badadada

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On 6/7/2023 at 12:05 AM, Badadada said:

 

Haha, my friend you are so naive and/or lack a sense of exploits. Timeline of events:


2022 March: Blizzard announces a halt of sales in Russia and Belarus and stops accepting Russian rubels due to the Russian agression in Ukraine.

2022 April: Blizzard adds the Ukrainian hryvnia, the Kazakhstani tenge, the Georgian lari and the Turkish lira to the list of Battle.net currencies.

It's mostly not the Ukrainans who pay in hrivnya, but Russians who changed their Battle.net address to a neighbouring country. They allowed new currencies on purpose to serve their Russian playerbase, but these currencies were so weak that the risk managers probably did not like the massive volatility in exchange rates, so adjusted prices.

That's very interesting. I don't know if naive is necessarily warranted - I did not know this so a lack of knowledge on my part does not translate to naivety.

Thank you for sharing the information though. Context is everything!

I still stand by my point - happy to pay more for those that would benefit from paying less.

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