blizzcon No BlizzCon in 2024

[Staff 1,488]

Blizzard just announced there will be no in-person BlizzCon this year.

If you've planned on attending BlizzCon 2024, we've got bad news for you. The event will not be held this year. Here's what Blizzard had to say about its cancelation:

(Source)

After careful consideration over the last year, we at Blizzard have made the decision not to hold BlizzCon in 2024. This decision was not made lightly as BlizzCon remains a very special event for all of us, and we know many of you look forward to it. While we’re approaching this year differently and as we have explored different event formats in the past, rest assured that we are just as excited as ever to bring BlizzCon back in future years.

Over the next few months, we’ll be sharing more details about our launches coming later this year, including World of Warcraft: The War Within and Diablo IV's first expansion, Vessel of Hatred. To celebrate these upcoming releases and to bring our communities together in new and special ways, we will soon share some exciting plans for other industry trade shows and conventions like Gamescom. We can’t wait to tell you more about those plans soon. We’re also looking forward to the Overwatch Champions Series’ stops at both Dreamhack Dallas and Dreamhack Stockholm. And we’re thrilled to be planning multiple, global, in-person events to commemorate the 30th anniversary of Warcraft, which will be held in addition to the in-game celebrations across our Warcraft games throughout 2024. While these events are distinct from BlizzCon, we’re harnessing all of our creativity and imagination to ensure that they carry the same spirit of celebration and togetherness. 

Our hope is that these experiences – alongside several live-streamed industry events where we’ll keep you up to date with what’s happening in our game universes – will capture the essence of what makes the Blizzard community so special.

No matter how you choose to connect with us at these events this year – whether it be in person or virtually – we can’t wait to see you there!

[Migol 433]

hmmm...Well, that kinda suggests that Microsoft wants to kill it, but be as gentle on PR as they can with the vague "future years".    Guessing they're going full bean counter on this and other expenses.

[Q 200]

1 minute ago, Migol said:

hmmm...Well, that kinda suggests that Microsoft wants to kill it, but be as gentle on PR as they can with the vague "future years".    Guessing they're going full bean counter on this and other expenses.

If that's the case, that's really unfortunate but I suppose it does make sense from a purely business prospective. That said, given how big of an event blizzcon generally is it is a shame if they decide to do away with it completely.

[Toky 37]

The 'comeback' after the pandemic did not extend to blizzcon as in years past. They need to build more demand and as they say, 'Absence makes the heart grow fonder'. 

[Prophet001 598]

I wonder why?

[Arcling 898]

On 4/25/2024 at 7:41 PM, Migol said:

hmmm...Well, that kinda suggests that Microsoft wants to kill it, but be as gentle on PR as they can with the vague "future years".    Guessing they're going full bean counter on this and other expenses.

Yeah, it's very likely that Blizzcon operated at a loss. It wouldn't surprise me if they want to kill it. Tickets for the last Blizzcon were never sold out, they were still available just before the event. Previous Blizzcon tickets have usually sold out within the first few hours. Tickets were also more expensive than before, also event itself had less to offer.

Besides, these types of events also feel like something from a bygone era. These days, most publishers just stream their events.

[the9tail 8]

On 4/26/2024 at 2:31 AM, Prophet001 said:

I wonder why?

Because there is such little content to advertise they arent bothering.
No new mobile *filtered*?
WoW expansion everyone already knows about.
Overwatch has nothing.
They cancelled the new thing they were working on.
Everything else is no longer relevant.
Vessel of Hatred... thats literally it.

[Drak1eternal 0]

There is nothing more permanent than temporary. Goodbye BlizzCon...