Blizzard revealed the generosity of the WoW community! Over two million dollars have been raised by the Reven Pack, with 100% of the proceeds going to CureDuchenne.
CureDuchenne is a non-profit organization working on research, patient care, and innovation for improving and extending the lives of those with Duchenne muscular dystrophy, which affects over 300,000 people across the world. The initiative was inspired by “The Remarkable Life of Ibelin” documentary about Mats “Ibelin” Steen, a Norwegian WoW player who suffered from Duchenne muscular dystrophy.
Thanks to your overwhelming generosity, kindness, and compassion, we’ve raised over 2 million USD from sales of the Reven Pack to support CureDuchenne!
In October, we announced that sales of the World of Warcraft in-game Reven Pack until January 7, 2025 would benefit CureDuchenne to accelerate research toward a cure for Duchenne muscular dystrophy and improve care for individuals worldwide living with the disease.
The Reven Pack was inspired by the incredible story captured in “The Remarkable Life of Ibelin” documentary about Mats “Ibelin” Steen—now live on Netflix— a Norwegian WoW® player who suffered from Duchenne muscular dystrophy. You can learn more about Mats “Ibelin” Steen and his story on the official Microsoft news site.
During the campaign we saw a groundswell of support from all over the world as you gathered together to celebrate Mats’ life. Many took time to visit his in-game memorial— joining with his friends of many years in their annual run in his memory. It was a true testament to your incredible caring and compassion which has resonated throughout the world.
“This campaign has been truly extraordinary—not only in the critical funds raised for research, but in the awareness it has generated for Duchenne muscular dystrophy,” said Debra Miller, Founder and CEO of CureDuchenne. “Through this partnership, thousands of families affected by Duchenne have felt seen, heard, and supported in a way that is truly remarkable. The World of Warcraft community has shown that gaming can be a powerful force for good, and we are deeply grateful to Blizzard, the Steen family, and to every player who joined us in honoring Mats Steen and making a real difference in the lives of those affected by Duchenne.”
“Every day, I’m greatly humbled by the kindness of the World of Warcraft community. Your generosity in supporting this year’s charity pet program for CureDuchenne will help enable their incredible work, and honors the deeply impactful life lived by Mats Steen—the inspiration for this year’s program. On behalf of the WoW team, thank you to our players, the Steen family, and the CureDuchenne team for bringing awareness to and supporting this cause. We invite all to continue showing their support to CureDuchenne where they can, and to continue to honor the legacy of Ibelin both in-game and out with compassion and joy.” – Executive Producer Holly Longdale
All proceeds* from The Reven Pack sales support CureDuchenne, a global nonprofit leader in research, patient care, and innovation for improving and extending the lives of individuals with Duchenne muscular dystrophy, a progressive neuromuscular disease.
About CureDuchenne
CureDuchenne is the global nonprofit leader in research, patient care, and innovation for improving and extending the lives of those with Duchenne muscular dystrophy, a progressive neuromuscular disease that affects about 300,000 individuals around the world. CureDuchenne accelerates research toward a cure for Duchenne by funding early-stage science with the goal of bringing treatments to everyone affected by Duchenne, no matter where they live, what language they speak or their financial status. We also support families through education and outreach and improve standards of care for individuals worldwide with Duchenne, including those in underserved communities. Visit www.cureduchenne.org to learn more.
- Facebook: https://www.facebook.com/cureduchenne
- Instagram: https://www.instagram.com/cureduchenne/
- X: https://x.com/CureDuchenne
- YouTube: http://www.youtube.com/user/CureDuchenneMD
- LinkedIn: https://www.linkedin.com/company/cureduchenne
*Blizzard Entertainment donated 100% of the purchase price of “The Reven Pack” digital bundle to CureDuchenne, less any chargebacks, refunds, transaction fees, and Value Added Taxes (VAT), or other similar taxes paid. These versions of items are special editions available as part of this initiative only.
